Author Archives: Lisa Green

Why SEO is the Heart of Marketing Strategy

Marketing a product or service is about reaching the necessary information to the target audience. People who are looking for that particular product should get to hear about it. This is exactly what SEO does to specific websites, it drives traffic to the website so people get to find out what the product or service […]

Top 3 Advantages of Interactive Marketing

Interactive marketing is a form of advertising that includes various kinds of Internet based sales strategies. Some of these include online stores, website architecture and social networking. It is a booming world of e-commerce and modern technology and there are several service and product providers who are increasingly finding that interactive marketing provides many advantages […]